Marketing for business is what makes the business world 🌍 go round … and round…
And you need marketing for your world, too. Why not embrace it as an everyday part of your business operations?
Hard-working owners who see marketing as a line item, or cost, on an income/expense statement or spreadsheet, are seeing it all wrong. Recognizing marketing as the asset for a business that it is, is the first step to embracing it.
The other foundations the show reveals are the keys to conducting not only good marketing for your business but better. Better marketing, easier that is!
Again, the first mistake is to look at marketing as a cost. Because instead of seeing marketing as an expense, the reality is that it’s an asset for your business. When you embrace marketing as an everyday job in business, as an asset, and know it’s not as complicated as you may think, you can then reset your mindset and celebrate marketing.
You will see how marketing (like creativity) has a key role in all you do in business. You’ll see how marketing essentially equates to business for you!
Hopefully, you’ll even start to see that marketing doesn’t have to be complicated and means more business. And who doesn’t want that?
The other beautiful thing (and often a misconception) about marketing is that it is costly to initiate, create marketing tactics, or execute. But, it doesn’t have to break the bank by any stretch. Creativity and innovation come from constraints, and finding ways to market within your constraints leads to business: Yay, more resources for you.
Of course, expanding your marketing into new marketing areas happens organically as you learn and grow in your business. Fearless marketing is marketing that’s fun and sometimes uncomfortable or ambitious, perhaps.
Customers Are Business
Learning to appreciate your customers is business and marketing 101, but so many businesses are quick to forget that without clients/customers, you have NO business.
Hard-working owners tend to put our heads in the sand, busy at what we’re working on and chipping away at, taking care of a million parts of business operations. But it’s so important to remember why you are there in the first place. (Hint: to serve a customer.)
Sometimes it’s hard to be sure you are getting an unbiased look from the outside in and aren’t coloring the reality of who you really are or how others experience your business. Taking a customer-driven approach isn’t always easy. But, it’s essential.
Turbulent times mean marketing is changing at a head-spinning rate, flipping the already flipped by the digital age state of marketing into oblivion. Still, basic principles like those shared on this podcast and video episode are acutely relevant. They work now; they worked then. And, they will likely continue to work as powerful foundations for marketing and moving forward as well.
These foundational notations are also relevant for businesses of any size and any age. Ageless foundational marketing. Sounds good, right? Let me know what you think.
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Sue-Ann Bubacz is a digital content strategist and writer/editor who works with best-selling authors, media personalities, and prominent artists to enhance their communication, elevate their influence, and transform their creative vision into tangible business results.