I need to spend a little more time on the Mix/Sizzle & Shake Your Business (MSSYBiz) Podcast in 2023. But, in thinking about doing so, I thought I’d take a look at the most popular shows MSSYBiz has produced since the show’s inception in 2017 and share them with you.
In case you aren’t aware, the MSSYBIZ podcast was started as a challenge. The challenge was based on using the Anchor.fm App, now owned by Spotify. But, the biggest challenge to it, especially for a word girl like me, was the 5-minute time limit per episode.
Surprisingly, the 5-minute constraint inadvertently was an excellent lesson in clarity and conciseness. Making every word count while delivering value to listeners was a good practice. And there was no doubt I’d want to talk about everything business and content.
I love business and always have, and content is now the crux of what I do in current digital and writing projects. Noticing my LinkedIn profile the other day; it says I’m at this digital dance, starting with writing projects primarily for business web copy, for nine and a half years now! Wow. That surprised me but made me sigh a little in thinking about how far I’ve come. It feels nice to have confidence that I know my stuff in this space. Finally.
Now, content IS business for me, and I love the extraordinary opportunities I bump into hanging in the digital space. But, the company I ran for decades— before becoming oh so digital— gives me a solid and spicy-rich background in business. Because running a business gives you big and small lessons along the way and plenty of stories to help business owners.
Podcasts Help
Podcasts help people. I can’t tell you how good it feels when someone who listens to an episode says they got something usable for their business from listening. It absolutely tickles me and is probably why I continue to do them despite a small audience (so far)! Doing a podcast also helps me. So that’s a good reason to put more effort into doing more of them this year.
Giving your business a voice helps people get to know you better. In the age of Artificial Intelligence (AI), audio content is a faster yet organic way to express yourself and share your valuable content. Podcasts are also a way to repurpose other content to reach new audiences or offer current friends another way to consume your content. Win-win.
One thing I didn’t consider in naming the podcast and was likely a mistake is the size of a podcast thumbnail. I adopted the name from my initial business Newsletter title and still like the concept. However, I didn’t think about how long that name is for a thumbnail, the key visual, impacting visibility, and recognizability.
