I’m questioning social a lot these days. Are you?
Yes, I was dragged into social media kicking and screaming. But, after a lot of experimentation, learning, and working, social became crucial to my digital presence. Essentially the turning point to getting readers to see my hours and hours of writing work finally; social media also drives traffic to my websites, videos, and podcasts.
And, I make friends there, along with creating business collaborations and gathering research. Most importantly, social media creates awareness leading to new business.
That said, lately, social media feels hard, no fun, taxing, and ungratifying all-the-way-around. I understand things change, of course. But social’s climb towards evil feels like a freefall to all my years of hard work on those platforms. It leaves me questioning myself as well as the big tech social platforms we’re all helping to build.
Some of it outright angers me. How about you?
Social media as a way to bring people together is deteriorating to tear people down and apart instead. Recently in my own small suburban community, the tragic death of a teen over mean ugly abusive words on social still brings me to tears. What is going on?
Things are so bad I mention (or at least allude to) politics in this podcast. Yikes, I’m breaking my own decades-long rule never to mix business and politics. I still feel that way.
WARNING: This one’s pretty off-the-cuff about a few things bothering me…
Thanks for so much feedback on social and elsewhere on this one! It seems like no one minds my little trip off my usual content-type and topics. If you haven’t, please take a listen. I’d love to know what you think, and thanks as always.
It really comes down to the same old thing in finding where you fit in. You want to create relationships with people and grow your business for sure! However, how much are you willing to sell your soul, or at least your data, possibly your peace-of-mind? Are you questioning social right about now, too?
And, in one word, why I’m having fun staying social: Agorapulse!
From Pew Research: “In a year in which big tech companies faced growing scrutiny, nine-in-ten Republicans – and around six-in-ten Democrats (59%) – said it’s likely that social media sites intentionally censor political viewpoints. Overall, around three-quarters of U.S. adults (73%) said in June that it’s very or somewhat likely that social media sites censor political viewpoints they find objectionable.”
Everyone’s Talking About It:
From Journalism dot org: “About half of U.S. adults (53%) say they get news from social media “often” or “sometimes,” and this use is spread out across a number of different sites, according to a Pew Research Center survey conducted Aug. 31-Sept. 7, 2020.”
More from Pew: “Overall, 72% of U.S. adults say social media companies have too much power and influence in politics today, according to a June 2020 survey. Majorities of both Republicans and Democrats – including independents who lean to either party – believe social media companies wield too much power and influence, but Republicans are more likely than Democrats to express this view (82% vs. 63%).”
It’s weird to me politics are part of the research for social but, here are a few more links to check out about the current state of social media and the impact.
- Search Engine Journal is talking about alternate social media sites.
- From NetFlix, there’s the thought-provoking film, The Social Dilemma. It’s a documentary-drama hybrid that explores the dangerous human impact of social networking. In it, tech experts sound the alarm on their own creations.
- More Search Engine Journal, via another writer, discussing the topic, trust in social media.
- And, from Inspire to Thrive, Lisa Sicard introduces a YouTube alternative, the Rumble video platform.
- Neal Schaffer dot com offers you, “55 Compelling Social Media Marketing Statistics You Need To Know For 2021.”
Further, there’s talk of changes to Section 230 legislation, privacy battles, and concern over tech monopolies.
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Sue-Ann Bubacz is a digital content strategist and writer/editor who works with best-selling authors, media personalities, and prominent artists to enhance their communication, elevate their influence, and transform their creative vision into tangible business results.