9 Series Kickoff to 100 Shows

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This post showcases the pre-launch re-launch series of nine episodes of the MIX/SIZZLE & SHAKE YOUR BUSINESS Podcast on the way to reach 100 shows! These nine extraordinary episodes lead to a milestone of 100 shows published using my old buddy and friend, the anchor.fm app.

Not only will the show hit a big milestone, but the kickoff of this website is a longtime project now coming to life, so I’m so pleased you’re here! Thank you.

I’m going to string this post together as the shows publish using a Table of Contents (see below) but, for now, I’m starting with Show Notes and resources from the first three published podcasts already in circulation. Then, I’ll keep updating this post for you as the last six podcasts release. I hope you enjoy this post, the shows, the new website, and the new direction the show is taking as it plows into the future of everything business and content!

#1- Just Keep Doing Like My Mom

SHOW NOTES:

Sometimes you have to make a comeback in your business, or your life. In this first revival episode of nine, I’m not afraid to love, praise, highlight, and get vulnerable enough to say aloud that sometimes things are hard.

Sometimes unforeseen matters interrupt your flow but, in the end, you need to pick yourself up and keep doing. Keep doing and moving and trying. Keep going forward. When you are staying in motion, good things happen. This lesson my mother taught me, and it reminds me of how I will never be as fantastic as my mom. And, how I look up to her in every aspect of life.

Listen in and hear a little more about the incomparable Jan Wetzel and her recent honors with Re/Max and in the local community as well. She’s a worker and a fighter and the kindest person in the world. My mom is a businesswoman to aspire to and a best friend in my life. Lucky me.

In this episode, there’s also a business lesson, and a reminder to make choices for your life and business that allow you to spend your time doing what you want to do.

Finally, this episode spills some secrets including upcoming interviews with Sharon Hurley Hall and Lisa Sicard, so you better stay tuned!!

#2- Get Set for Social Sharing & Engagement Plus an Intro to Twitter for Business

SHOW NOTES:

Working as a mentor in the Biz of Writing learning group developed by the ultra-smart Sharon Hurley Hall is the inspiration for this second re-launch episode’s discussion. You see, jumping into social media is scary and there’re things you may want to consider and get set before the actual plunge. Or, if you’re already swimming in social, these may be hints for improvements or things you overlooked. I don’t know. It seems if people are just starting out, these are good things to know or to put in place for better results.

I feel like there are some pre-requisites for using social media and many I didn’t know at first. So, that’s why I scribbled down an outline to offer to Sharon’s group before providing the meat of the “Twitter for Business” topic. But, it turns out these Steps (see below) are pretty meaty so they seem worth sharing on the podcast.

4 First Steps to a Better Social Path

Map From the Path to Suit Your Audience & You

If you think about multiple purposes at the planning stages in your content creation process, you may increase your reach. And maybe, find new audiences. Plus, you can decrease production time as you fine-tune your content creation practice over time.

Create versatile pieces, consider social media versions and specs, plan mini-campaigns for particular social channels like a tweet series, for example. Also, don’t forget to hone your process. You may even want to create a checklist in the order you prefer to work-through your premiere work.

Don’t forget other powerful channels like YouTube for your video collection, a Pinterest plan, perhaps, or Flipboard. How about an audio version?

To sum it up, optimize your site, your content, your additional media and content assets, etc. as you create them for easy social sharing and engagement!

Primer to Twitter for Business

People don’t seem to “get” Twitter, but I have a few good reasons why I love it.

1. Twitter allows me to keep the conversation going over time because it’s not about the feed but the connections you make.
2. The feed is a vast resource and research tool where I find some of my very best sources.
3. My best business contacts leading to real work and ongoing business originates from Twitter! It’s true:)

But, the main reason Twitter was my first pick to experiment with in social media is that it seems like the easiest platform for a beginner. I’m not sure if that’s true, but it works well for me. But again, just like with the general tips above, Twitter for Business has some prerequisites as well.

These are the 7 tips for setting your Twitter platform up for better social sharing and engagement before we get waaay deeper in Twitter for Business Tips with Lisa Sicard from Inspire to Thrive, over the summer.

7 Twitter Tips to Get You Going:

• Get your bio right and give a “taste” of what you’re about. A photo of you is required. Think about using hashtags or the @ in your bio as you are sending people away if they click on those. Is that what you want? Utilize this prime real estate with intention.

• Make sure your visual background “speaks” for you, but visually, by telling something about you without use of words. Make yourself a billboard to deliver a deeper message without words.

• Think carefully and strategically about the one link you have in your profile. Create a likable path right to you.

• Pin a meaningful item to the top position on your Twitter feed to highlight your business. Make this count to showcase yourself or your work.

• Make an effort to use and understand Twitter lists to help you make the most of the platform and create organization to make it easier to use.

• Hone in on your peeps with proper use of #hashtags and find your favorite topics and interests quicker.

• Follow and unfollow with discretion so you are focused in your use of Twitter for Business.

Not only is it best you feel comfortable in trying out different social platforms for a social media marketing promotions and distribution plan, but selecting social channels based on where your target market exists is equally important.

Links to things in this episode:

• Social Warfare or Social Pug for social share button plugins for your site.
• Ultimate Blocks plugin for Click-to-Tweet box and other extras for Gutenberg editor.

#3- LIVE Examples of Podcast Topics on Business & Marketing

SHOW NOTES:

In this episode of the MIX/SIZZLE & SHAKE YOUR BUSINESS Podcast, a reminder that Sharon Hurley Hall is the star of the next episode is announced, and the news that we will be discussing the topic, Content Marketing! Do tune in for super Sharon:)

Next, I talk about the decision to continue the podcast and note the first set of reasons as written in an article for Sarah at Sarke Media when I first started the show. These reasons are all still valid.

Take a look and see why and how audio content may work for you, too. You can use audio content to:

*Reach a new audience
*Repurpose quality/key content
*Reach customers in a new way
*Add a narrative to core communications
*Add a voice and personality to your brand
*Increase marketing and media mix options
*Find creative ways to craft your digital space
*Grow authority and recognition in your industry
*Offer content in easy to consume format, for people on-the-go
*Increase your audiences by offering valuable audio programming
*Show off a little bit with thought leadership, creativity, and new ideas
*Expand on topics from your website, articles, or relevant current events
*Find your voice and practice your presentation, teaching, and scripting skills ~as originally seen on Sarke Media

Beyond all these good reasons, I also have more, though some are on a more personal level.

Personal Reasons to Podcast for This Girl

Besides thinking I could be like Mike Lange, the voice of the Pittsburgh Penguins in the National Hockey League, I admit I think podcasting is fun, though not easy, and I’m enthusiastic about topics I talk about on the show.

But, there’s a lot more. Some I tell and some things, maybe not so much. For instance, I enjoy staying behind the curtain, making the magic happen yet remaining in the background. I think as I look back over many years in my career, I’m pretty sure I suffered outright panic attacks on my way to personal appearances for events we handled in the early years. I couldn’t breathe and sometimes sobbed uncontrollably. Not many people know this, and I don’t know why I’m saying it now. But it may explain my anxiety over even the thought of doing video, even though I want to stay relevant, digitally.

Besides, there’s a truckload of things to talk about after 30 years as a business owner, you know?

I like that there’s a little personality peek in podcasting. Also, I like the ease-of-use for people to tune in to check out the content. While on the one hand, it seems less invasive; on the other, it lets you reach out to a wider possible audience.

But the most exciting thing to make me want to keep going is the positive remarks and feedback, messages, and emails from a person here and another there, about the show. It tickles me, absolutely delights me, to help you.

Business, content, and all things related are things I can talk about all day and are also crucial for your business.

And Speaking of Business

The final kicker for me to stay with podcasting is the evidence I stumbled on indicating a lack of women who are part of the podcast movement and doing it well. So how perfect is it that my rebranding of the show for this website came out as MSSYBiz, or short for MIX/SIZZLE & SHAKE YOUR BUSINESS!!

Anyway, I hope you’ll support the MSSYBiz Podcast. And, I’m really hoping to be a woman-hosted business podcast that delivers TONS of valuable content each week for you. I hope to grow with your help:)

Each Tuesday, tune in for a new episode, talking everything business and content, to help you MIX, SIZZLE & SHAKE YOUR BUSINESS with a thought, an idea, a lesson you can use in YOUR business!

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SUBSCRIBE NOW 🎧 SO YOU WON’T MISS A THING! 🎤

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The LIVE examples in this episode are: “notes to self™” and Bravo’s “Project Runway” and “Volkswagen” introducing gamification into their new Loyalty and Rewards Program.